Is imitation genuinely flattering?

I noticed that there's a new advert on the TV for Berocca which is a pretty close (and I'm afraid pale) imitation of this fabulous you tube video from "Ok Go". Edith Bowman was raving about it on her show last year, so it's old news I guess. But if you've seen it before it still bears repeating.

Love it!

Lovely song... weird video

Lightspeed Champion - Galaxy of the Lost (Recommended by Colin Murray BBC Radio 1)